The Hertz Corporation
Director Growth Marketing
Job Description
Own Europe’s growth engine across performance, media and brand, with explicit accountability for GPR/first party growth, logged-in sessions on direct channels and GDPR compliant consent uplift. Translate investment into commercial outcomes (revenue/ROAS, CAC, new customer acquisition) while scaling product distribution for 24/7, SME, TNC, Subscriptions and vans. Partner closely with Product, CRM, Loyalty, SEO, Digital experience and Revenue Management to deliver full funnel growth.
+ Own EU paid media and brand growth strategy, investment plans and testing roadmaps
+ Budget ownership with authority to reallocate by market, channel and product based on insightful evidence
+ Accountable for GPR member growth, member booking penetration with CRM and legal/privacy
+ Co-own conversion performance with Product and Digital Experience through setting of requirements for landing pages and conversion rate optimisation.
**Key Responsibilities:**
+ Strategy and ...
+ Own EU paid media and brand growth strategy, investment plans and testing roadmaps
+ Budget ownership with authority to reallocate by market, channel and product based on insightful evidence
+ Accountable for GPR member growth, member booking penetration with CRM and legal/privacy
+ Co-own conversion performance with Product and Digital Experience through setting of requirements for landing pages and conversion rate optimisation.
**Key Responsibilities:**
+ Strategy and ...