Empresa Confidencial
Director de marketing
Job Description
Director of Marketing
About the Role
We are looking for a highly strategic Director of Marketing to lead the evolution of our brand and value proposition within the banking sector, driving growth across our financial product portfolio through integrated, data-driven, and customer-centric strategies.
This role will have a direct impact on customer acquisition, engagement, and revenue growth, working closely with Product, Business, and external agency partners .
Key Responsibilities
- Define and execute the overall marketing strategy for financial products (credit, savings, investments, payments, etc.).
- Lead and oversee agency management (creative, media, performance) , ensuring high-quality execution, brand consistency, and continuous optimization.
- Act as a strat...