Director, Brand Strategy

Director, Brand Strategy

At BGBx, we combine scientific rigor with strategic and creative thinking to deliver meaningful impact for our clients and their brands. We value curiosity, collaboration, and a commitment to high-quality work. In this role you will contribute to the development and implementation of strategies to build and grow brands for our healthcare clients and new business opportunities. You’ll be part of a team driven to solve complex challenges, build strong partnerships, and continuously elevate the role of strategy in health‑care communications.

Responsibilities

• Develop in-depth market, customer, and competitive analyses
• Uncover customer insights
• Identify key questions, issues, opportunities and insight areas
• Assist in developing points of view on brand and category dynamics
• Serve as the internal team expert for planning and developing strategy and communications
• Play a key role ...