Green Umbrella Recruitment
Digital Marketing Specialist
Job Description
Digital Strategy
• Develop monthly digital media plans aligned with project launches, sales targets, campaign objectives, and approved budgets.
• Recommend channel mix, audiences, budgets, content formats, and conversion funnels based on data and market behavior.
Paid Advertising
• Set up, manage, and optimize campaigns across Meta, Google, TikTok, LinkedIn, YouTube, and retargeting platforms.
• Monitor CPL, CTR, CPC, conversion rate, lead quality, frequency, and campaign ROI; take corrective actions quickly.
Lead Generation & CRM