Abpeo
Digital Marketing Executive
Job Description
Key Responsibilities
Plan, manage, and optimize paid ad campaigns (Google Ads, Meta, LinkedIn).
Develop engaging content for web, email, and social media.
Track and analyze campaign performance using Google Analytics and other tools.
Conduct keyword research and implement SEO best practices.
Manage CRM campaigns and lead generation funnels.
Collaborate with design and counseling teams for content alignment.
Requirements
Bachelor's degree in Marketing, Communications, or a related field.
Minimum 1 year of experience in digital marketing (education sector preferred).
Proficiency with SEO, Google Ads, Meta Business Suite, and email marketing tools.
Basic design skills using Canva, Adobe, or similar tools.
Strong writing and creative thinking abilities.
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Plan, manage, and optimize paid ad campaigns (Google Ads, Meta, LinkedIn).
Develop engaging content for web, email, and social media.
Track and analyze campaign performance using Google Analytics and other tools.
Conduct keyword research and implement SEO best practices.
Manage CRM campaigns and lead generation funnels.
Collaborate with design and counseling teams for content alignment.
Requirements
Bachelor's degree in Marketing, Communications, or a related field.
Minimum 1 year of experience in digital marketing (education sector preferred).
Proficiency with SEO, Google Ads, Meta Business Suite, and email marketing tools.
Basic design skills using Canva, Adobe, or similar tools.
Strong writing and creative thinking abilities.
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