Digital Expansion Director at CIBC

Shape digital marketing initiatives with CIBC as a Director of Digital Expansion. Lead high-impact campaigns, optimize client journeys, and oversee a talented team in a hybrid work environment.

As the Director of Digital Expansion, you will guide strategy implementation while focusing on team development and campaign excellence. Collaborate with cross-functional leaders in CX, UX/UI, and Product Management to ensure cohesive execution of digital initiatives. Your leadership will uplift the team's skills in marketing technology and analytics to drive impactful client communications.

Key Responsibilities: • Establish Digital Expansion frameworks and operating principles • Own hiring and development for Digital Expansion roles • Champion analytics for growth-driven decision-making • Optimize journey orchestration and campaign execution • Deploy practitioners to squads with clear operating norms

Requirements: • 8+ years in digital marketing or related discipline ...