Pentasia
Crypto Sportsbook Senior CRM Manager
Job Description
Drive customer retention efforts as a Senior CRM Manager for a Toronto-based Crypto Sportsbook, working in a hybrid setup. Focus on innovative messaging strategies to engage players effectively.
We’re seeking an experienced CRM professional with over three years in lifecycle marketing, particularly within iGaming. You will be responsible for developing automated messaging programs, managing in-app and SMS campaigns, and conducting A/B tests to deliver data-driven improvements, all while collaborating across teams to align with business goals.
Key Responsibilities:
• Design and implement lifecycle, onboarding, and retention flows
• Manage targeted messaging across major digital touchpoints
• Execute and analyze A/B tests to optimize user engagement
• Quickly adjust messaging flows to changing business conditions
• Create audience segments to personalize communications
Requirements:
• 3+ years in CRM or marketing, particularly in iGaming
• Experience with sp...
We’re seeking an experienced CRM professional with over three years in lifecycle marketing, particularly within iGaming. You will be responsible for developing automated messaging programs, managing in-app and SMS campaigns, and conducting A/B tests to deliver data-driven improvements, all while collaborating across teams to align with business goals.
Key Responsibilities:
• Design and implement lifecycle, onboarding, and retention flows
• Manage targeted messaging across major digital touchpoints
• Execute and analyze A/B tests to optimize user engagement
• Quickly adjust messaging flows to changing business conditions
• Create audience segments to personalize communications
Requirements:
• 3+ years in CRM or marketing, particularly in iGaming
• Experience with sp...