Sporting Life
CRM Marketing Manager at Sporting Life
Job Description
Drive customer loyalty with Sporting Life as the CRM Marketing Manager. Lead retention strategies through advanced data integration and innovative CRM initiatives in a hybrid work environment.
As a pivotal figure in Sporting Life Group, you will manage all aspects of the loyalty program and CRM marketing. This role encompasses defining strategies for customer retention, utilizing segmentation, and personalizing the customer experience to enhance lifetime value. Your leadership will transform our loyalty framework while aligning marketing strategies with business priorities, helping shape a culture centered around sports and lifestyle.
Key Responsibilities:
• Own loyalty program strategy, driving customer engagement and value
• Lead CRM infrastructure transformation with data integration
• Develop targeted CRM campaigns using email, SMS, and app
• Analyze customer insights to improve engagement and conversions
• Collaborate with analytics teams on KPIs and reporting...
As a pivotal figure in Sporting Life Group, you will manage all aspects of the loyalty program and CRM marketing. This role encompasses defining strategies for customer retention, utilizing segmentation, and personalizing the customer experience to enhance lifetime value. Your leadership will transform our loyalty framework while aligning marketing strategies with business priorities, helping shape a culture centered around sports and lifestyle.
Key Responsibilities:
• Own loyalty program strategy, driving customer engagement and value
• Lead CRM infrastructure transformation with data integration
• Develop targeted CRM campaigns using email, SMS, and app
• Analyze customer insights to improve engagement and conversions
• Collaborate with analytics teams on KPIs and reporting...