Copywriter / Content Strategist

About the Role

We’re looking for someone who can both write and think strategically about content across channels. This isn’t just a copywriting role; we need someone who understands how messaging works across paid media, web, social, and SEO, and can connect the dots. The successful candidate will work on a large client in the nicotine category.

Key Responsibilities

• Content Strategy
  • Develop and execute integrated content strategies across paid, owned, and earned channels.
  • Align messaging with brand voice, audience insights, and business goals.
  • Plan content calendars across web, social, and campaigns.
  • Translate campaign objectives into clear content frameworks and messaging hierarchies.
• Copywriting
  • Write high‑performing copy for paid media (search, display, social ads), website pages (landing pages, product pages, UX copy), social media (organic and paid), ema...