Indigo Books & Music
Coordinator, Performance marketing – 12-month contract
Job Description
Job Description
The Coordinator, Performance Marketing supports the day-to-day activities of Indigo’s paid media programs across digital platforms (Meta, Reddit, TikTok, Google, etc). The coordinator is responsible for assisting with preparing trafficking sheets, product sets, creative briefs; as well as supporting campaign setups, organizing creative assets and copy requests. This role is a data-driven digital marketer with diverse eCommerce experience and an eagerness to test new ideas to grow acquisition targets.
KEY PERFORMANCE METRICS
- Primary scorecard metrics: ROAS, Cost Per Purchase
- 98%+ setup accuracy
- 95%+ on-time launches
- Zero missed tracking links,
KEY ACCOUNTABILITIES
Functional
- Prepare trafficking sheets, tracking codes and build product sets
- Organize assets, briefs and reports
- Assist with creative briefing and copy requests
- Assi...