Nasdaq, Inc.
Content Marketing Specialist, Capital Markets Technology
Job Description
Job Overview
Content Marketing Specialist reporting to the Director of Content Strategy at Nasdaq Financial Technology’s Capital Markets Technology solutions.
Key Responsibilities
- Develop and execute content marketing strategies for Nasdaq’s Capital Markets Technology offerings, including editorial planning that supports product launches, campaigns, events, and key business priorities.
- Create, write, and edit a range of content formats—including long‑form articles, blogs, research reports, case studies, webinars, infographics, video scripts, and social posts—in partnership with business and product subject matter experts.
- Align content deliverables with demand generation goals and integrated marketing campaigns, tailoring content to different stages of the B2B marketing funnel to support awareness, engagement, and pipeline growth.
- Optimize content for traditional SEO and AI‑assisted search, working with digital stakeholders...