H&M
COMMERCIAL BUSINESS ANALYST – WEB & MARKETING (Las Condes)
Job Description
WHAT YOU’LL DO
As a Commercial Business Analyst – Web & Marketing, you will transform customer, web, and sales data into actionable insights that strengthen commercial performance and improve the end-to-end customer experience across digital channels.
You will combine customer analytics, market research, web performance analysis, and experimentation to identify behavioral patterns, optimize conversion, and support data-driven commercial decisions.
Your Responsibilities
Insights & Analytics
- Conduct consumer and market research to identify behavioral patterns, customer needs, brand perception, and emerging trends influencing commercial performance.
- Perform 360-degree analysis across customer, web, and sales data to generate actionable insights for Commercial teams.
- Analyze full-funnel digital performance across .com and app, including traffic, customer behavior, product performance, conversion, and sales outcomes.