BMO Financial Group
Campaign execution manager
Job Description
This is a hybrid role in Toronto
Campaign Execution Manager will own the end-to-end delivery of data-driven outbound marketing campaigns that fuel customer acquisition, cross-sell, and retention efforts. You will act as a strategic and technical leader in configuring, launching, and optimizing lead programs across channels such as outbound calling, email, SMS, and digital placements.
This role requires a balance of campaign operations, technical configuration, stakeholder collaboration, and analytics—with a strong focus on improving how we capture, route, and activate leads.
Key Responsibilities
- Translate business objectives into actionable campaign briefs and execution plans aligned with marketing strategy and compliance requirements.
- Lead delivery of outbound programs targeting retail banking products (e.g., mortgages, credit cards, loans) through various platforms.
- Coordinate campaign setup, QA, approvals, deployment,...