BMO Financial Group
Campaign execution manager
Job Description
This is a hybrid role in Toronto
Campaign Execution Manager will own the end-to-end delivery of data-driven outbound marketing campaigns that fuel customer acquisition, cross-sell, and retention efforts. You will act as a strategic and technical leader in configuring, launching, and optimizing lead programs across channels such as outbound calling, email, SMS, and digital placements.
This role requires a balance of campaign operations, technical configuration, stakeholder collaboration, and analytics—with a strong focus on improving how we capture, route, and activate leads.
Key Responsibilities
Translate business objectives into actionable campaign briefs and execution plans aligned with marketing strategy and compliance requirements.
Lead delivery of outbound programs targeting retail banking products (e.g., mortgages, credit cards, loans) through various platforms.
Coordinate campaign setup, QA, approvals, deployment, and monitor...
Campaign Execution Manager will own the end-to-end delivery of data-driven outbound marketing campaigns that fuel customer acquisition, cross-sell, and retention efforts. You will act as a strategic and technical leader in configuring, launching, and optimizing lead programs across channels such as outbound calling, email, SMS, and digital placements.
This role requires a balance of campaign operations, technical configuration, stakeholder collaboration, and analytics—with a strong focus on improving how we capture, route, and activate leads.
Key Responsibilities
Translate business objectives into actionable campaign briefs and execution plans aligned with marketing strategy and compliance requirements.
Lead delivery of outbound programs targeting retail banking products (e.g., mortgages, credit cards, loans) through various platforms.
Coordinate campaign setup, QA, approvals, deployment, and monitor...