Brands Manager at Boulevard Menswear

Job Title: Brands Manager
Department: Brand & Marketing

Reports To: Chief Executive Officer

Location: Accra, Ghana

Type: Full-Time

Compensation: Competitive Base + Performance-Based Bonuses

Job Purpose

• The Brands Manager is responsible for developing and executing brand strategies that drive the commercial success, visibility, and market leadership of the Boulevard Menswear brand.

• This role will lead all brand-related activities—including sales growth initiatives, marketing execution, retail excellence, and customer engagement—with the overarching goal of achieving an annual revenue target .

Key Responsibilities

1. Strategic Brand Management

• Develop and implement annual brand strategies to position the brand as the destination for fashionable clothing in Ghana.

• Define and maintain consistent brand aesthetics, ton...