BI Expert, Digital Analytics Data

Job Description

In collaboration with the director, the person contributes to the design and evolution of digital analytics data solutions, leveraging Google Analytics (GA4) data to support marketing initiatives, customer experience, and web and mobile platform performance.

Responsibilities

• Design, plan and implement BI solutions (batch and streaming) to collect, transform and load GA4 analytical data;
• Structure, model, and document GA4 event-based data (web and mobile) to support analysis, visualization, and decision‑making;
• Collaborate closely with the digital performance analyst to ensure optimal configuration of analytics tools (Google Analytics, Google Tag Manager);
• Participate in the implementation of tracking solutions and advertising pixels (Meta, TikTok, Snapchat, Floodlight, etc.);
• Work proactively with business and technology partners to understand needs and propose adapted BI solutions;