Starcom Canada
Audience Strategy Manager at Starcom
Job Description
Elevate audience engagement as the Audience Strategy Manager at Starcom. This role focuses on data-driven audience solutions, enhancing both planning and activation across multiple channels.
In this key position, the Audience Strategy Manager will collaborate with media planners, data teams, and clients to translate business objectives into actionable strategies. You'll utilize various audience tools and technologies to identify growth opportunities while ensuring effective campaign execution. Your analytical skills will shape audience segmentation and enhance performance narratives in partnership with activation teams.
Key Responsibilities:
• Develop and present data-driven audience strategies
• Translate client objectives into actionable strategies
• Manage audience creation using platforms like Lotame
• Use research tools to analyze and segment audiences
• Lead client communications on audience solutions
Requirements:
• Bachelor’s degree required
• 3-5 ...
In this key position, the Audience Strategy Manager will collaborate with media planners, data teams, and clients to translate business objectives into actionable strategies. You'll utilize various audience tools and technologies to identify growth opportunities while ensuring effective campaign execution. Your analytical skills will shape audience segmentation and enhance performance narratives in partnership with activation teams.
Key Responsibilities:
• Develop and present data-driven audience strategies
• Translate client objectives into actionable strategies
• Manage audience creation using platforms like Lotame
• Use research tools to analyze and segment audiences
• Lead client communications on audience solutions
Requirements:
• Bachelor’s degree required
• 3-5 ...