Associate Director, Media Planning

Associate Director, Media Planning

Leads digital media planning for healthcare and life sciences clients across channels such as search, display, video, email, mobile, and programmatic media. Develops research‑backed media recommendations, partners with Media Operations and Analytics to activate, optimize campaigns, manages media budgets, vendor relationships, performance reporting, and collaborates cross‑functionally with Strategy, Creative, Content, and Client Services. Serves as a daily client‑facing lead.

What You’ll Do

• Develop integrated digital media plans for healthcare clients using audience insights, channel strategy, budget allocation, and performance goals.
• Lead client‑facing media planning discussions, presenting recommendations, reporting, and optimization opportunities to senior stakeholders.
• Manage media budgets, vendor relationships, media spend approvals, and campaign expenses in partnership with Media Operati...