Analyst Paid Media (Xico)

YOUR TALENTBachelor's degree in Marketing or related fields.
+3 years of experience in the field, the sports industry, or consumer goods is a plus.Proven experience with media agencies.Advanced English proficiency.Self-driven with the ability to work autonomously.High attention to detail, strong task follow-up, and a sense of urgency.Strong self-motivation and data analysis skills.Knowledge and experience in Digital Marketing and Paid Media ON & OFF- Proficiency in Microsoft Office and digital marketing tools such as Programmatic, Paid Social Media (Facebook, Business Manager), and Google Ads.YOUR MISSIONAnalyze integrated plans aligned with the allocated budget for key product launches within each business unit, as well as PUMA's overall strategy for Media and Social Media.Oversee the media budget allocated to brand advertising campaigns, adjusting it in accordance with product launches and timelines.Evaluate and set direction for the behavior and performance of media KPIs for ...