Analyst, Marketing Automation and Email

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown to include Home Trust Company, Home Bank, and Oaken Financial, in addition to Fairstone, EdenPark, and Fig, making us the leading alternative lending bank in Canada.

About the Role

Fairstone is seeking an experienced Digital Marketer with a focus on Marketing Automation and a strong emphasis on Email Marketing. This is a temporary role for 12 months. In this role you will drive customer engagement and retention across our diverse portfolio of brands, executing day‑to‑day Marketing Automation operations, promotional email campaigns, campaign measurement, and reporting.

Responsibilities

• Execute Marketing Automation strategies and tactics to drive customer acquisition through cross‑selling and retention.
• Build and execute promotional...