ABB
ABB Marketing Manager - Electrification Strategy
Job Description
Lead the marketing and business development initiatives at ABB Electrification Services in Canada. As a Marketing Manager, you will create strategic B2B campaigns that align with commercial objectives and foster industry transformation.
Reporting to the Service Sales Manager, your focus will be on implementing the marketing strategy tailored for ABB Canada. Partnering with sales and market development teams, you will drive customer satisfaction and business growth through targeted marketing actions.
Key Responsibilities:
• Develop and manage marketing strategy aligned with commercial goals
• Collaborate to design go-to-market initiatives for services
• Lead integrated B2B marketing campaigns and measure their success
• Conduct competitive analysis to inform business strategy
• Oversee customer intelligence platform implementation
Requirements:
• Bachelor's in Marketing or related fields
• At least 8 years of B2B marketing experience
• Ability to manage ...
Reporting to the Service Sales Manager, your focus will be on implementing the marketing strategy tailored for ABB Canada. Partnering with sales and market development teams, you will drive customer satisfaction and business growth through targeted marketing actions.
Key Responsibilities:
• Develop and manage marketing strategy aligned with commercial goals
• Collaborate to design go-to-market initiatives for services
• Lead integrated B2B marketing campaigns and measure their success
• Conduct competitive analysis to inform business strategy
• Oversee customer intelligence platform implementation
Requirements:
• Bachelor's in Marketing or related fields
• At least 8 years of B2B marketing experience
• Ability to manage ...